Every spring, at the dawn of May, the valley of Kelaat M’Gouna, nestled in southern Morocco, transforms into a true garden of fragrances. It is here, in the famous Valley of Roses, that the annual harvest of the precious Damask rose takes place. Hand-picked at daybreak, when the petals are still beaded with dew, the flowers are handled with the utmost care to preserve their aroma and benefits.
This tradition also gives rise to a colorful celebration: the Rose Festival, scheduled for May 5 to 8, 2025. During these few days, the town comes alive with Berber music, floral parades, artisanal markets, and the election of the Rose Queen, honoring this floral treasure.
A tradition that sustains an entire region
The rose harvest in Kelaat M’Gouna is not only a seasonal event, but also a vital source of livelihood for the local population. Thousands of families take part in this activity, which supports the region’s economy through cultivation, distillation, and craftsmanship. Women’s cooperatives play a key role, preserving ancestral know-how while creating sustainable professional opportunities. The rose thus becomes a symbol of beauty, solidarity, and local commitment.
The rose, a natural beauty ally
Much more than a fragrant flower, the rose is renowned for its exceptional virtues. Hydrating, toning, and regenerating, it cares for even the most sensitive skin. Rose water refreshes the complexion, soothes redness, and helps reduce signs of fatigue, while rose essential oil, rich in active ingredients, deeply nourishes and revitalizes. Thanks to its antioxidant and anti-inflammatory properties, it also helps slow down skin aging.
Les Sens de Marrakech: celebrating the rose
Inspired by Moroccan beauty rituals, Les Sens de Marrakech elevates the rose through a refined collection of skincare products. Precious oils, body lotions, floral waters, and scented mists make up a sensory range where the queen flower reveals all its softness and effectiveness.
Each product is crafted with natural ingredients and artisanal expertise to offer the skin a unique and authentic care experience. On the occasion of the rose season, the brand celebrates this iconic flower through its fragrant creations.
In May, let yourself be carried away by the magic of the Moroccan rose — from its delicate hand-picking in the southern valleys to the comforting care offered by Les Sens de Marrakech. A vibrant tribute to beauty, nature, and tradition.
